Contact us to check how Incredo can help your marketing efforts. When getting set up with file-sharing and digital asset management system Box, one... 3. Besides celebrating the user’s current feat (completing 10 designs), they also show their past milestone as well as the next landmark for higher motivation. Please note that you would need more than just kind words — an open rate decreases with every email you send. Such emails need to contain phrases like “Need more time to try our software? We’re the best! Not just that my editor would fire me, but mostly because I want to help every fella to see in detail the advantages of the SaaS email types. However, in order to create trust, confidence and love towards their company, they try to care about their customers as much as they can. When to send: You send retention emails to existing customers, though there are different use cases. You might think that if the email is not directing the user back to Canva, it cannot boost brand interaction, but this is not the case. While writing a manual to your app, you can make it as long, as it’s needed. Among all types of emails to SaaS business, this one can generate you a major profit. Sona is the story-maker of Incredo. Dropbox is a great example of a SaaS that serves both the B2B and B2C sector, with different plans for business users and private users. Unique Templates) Also, you can share useful material from other sources, for example, your partners' blog, the ones you trust. Weblium gathered the most interesting SaaS email examples to inspire you to create stunning and powerful email campaigns. If one SaaS company sells business solutions this means that it’s B2B oriented. Ask clients to recommend your product to their friends, to tell about it on their social media profiles, and give some bonuses for their efforts. This proves that InVision is there to help companies. Well, I kind of lied. The descriptions beneath video tutorials are just awesome: The email closes with an easy way to reach out for support and the reader is given a chance to communicate directly with a staff member. You have important and great features? Dropbox, a file hosting service, is another SaaS company that has a great email marketing strategy. 10 entire free trial sequences 106 emails (with analysis) 263 days of messages. SaaS provides a complete software solution that you purchase on a pay-as-you-go basis from a cloud service provider. Though the usual rule of thumb is to make CTAs brighter and more eye-catching, in this case the CTA makes the transition from reading the email to downloading the software more fluid. Though it’s sad to admit, sometimes users decide to leave the little SaaS fella for different reasons. We already did it ;) And want to share our results with you. Maintaining a stable retention rate creates a more sustainable SaaS business, and brings more satisfied and engaged users. The phrase “Seeing that you have made 12 drops” creates personalization and makes the customer feel unique. A short email with the standard structure of information would fulfill this job. What you can learn: Based on Dropbox’s email marketing strategy, the three main things you need to include in your email are: Post-registration emails are crucial in keeping new users engaged and interested in your brand. Remember, in the welcome email bullet I told you to prepare that email the most thoroughly and thoughtfully? It’s not time to be shy. The SaaS Email Marketing Handbook is not an academic report filled with high-level views and a bunch of formulas only a professor could enjoy. Use our pre-built email templates for SaaS products or build one from scratch, Be always wide awake in recent email marketing news, guides, articles and how-to’s, © 2021 Stripо.email — Next Generation Email Editor. Don’t underestimate the power of your users :) Facebook and Linkedin had a big boost at their start exactly due to the referral strategy. Canva. December is the best time to review a year that is about to end soon. She is very punctual in everything she does. For additional follow-up email templates and, more specifically, ideas about what you can send your prospective employers after an interview, check out these templates. Get Free access to 10 best converting PR pitches from our 5000+ customers. Here are some email marketing trends and tips for SaaS providers that prove the importance of email marketing. In this type of SaaS email examples, you can see a direct link between the benefits of the product and personal user’s results. Multiple SaaS tools are available to help optimize your marketing. We would be happy to hear from you. 5 winback email templates (+ examples) to keep customers engaged First of all, they have a cute charming header cartoon that quickly draws the reader’s attention. The next one among types of emails for saas products is more about generosity. Stripo allows both adding links to your videos on Youtube, and embedding videos in emails so users can watch your tutorials directly in their inbox. In a land far far away, some people have some troubles with self-education, self-management, team building, and other various dilemmas. Users will use services because they paid for it. Yes, you can make a standard confirmation email as most market players do but instead maybe try to use this idea :). It was a generous fella — every person could get a free 30 day trial of their friendship just by signing up and sharing his/her email address. The most important lesson to remember is that when executing email marketing campaigns, you need to always focus on your customers. SaaS examples: BigCommerce, Google Apps, Salesforce, Dropbox, MailChimp, ZenDesk, DocuSign, Slack, Hubspot. They might not fully like the updates as you’re kinda pulling them outside their comfort zone but soon they’d be grateful. 11 Best Welcome Email Template Examples—To Get inspired for your email design and messaging We’ve collected 11 examples of best welcome emails used by companies from different industries. The fact that all one extra free week takes is a simple click feels like a nice gift. 10 Email Pitches Proven to Get a Response from a Journalist. With only one limit — AMP is supported in Yahoo on the web. Their empathetic acknowledgment that everyone gets busy and could use a little extra time conveys that they understand human beings — something that often gets left out of promotional asks. If you are interested to learn more about survey emails, check our article on 10 Best Practices to Create Survey Invitation Emails. ZenDesk is another example of a SaaS company that is indeed inspiring. Preparing your "Year in review" email? For example, you may send an email to boost activity from a dwindling account. Secondly, for more personalization, they greet recipient by their first name. Common examples are email, calendaring, and office tools (such as Microsoft Office 365). Gently remind them that in a couple of days they’ll need to decide whether to purchase the product and stay with you or leave. Because of her articles, thousands of clients are becoming more informed about different issues in different industries. SurveyMonkey is smart. We have some great tips there. Let it be a simple branded design, a standard font, and meaningful words or understandable statistics. She has a strong writing experience with MBA degree. You can use the ready-made template below. We're sharing 21 of the best B2B email marketing examples from the world's leading SaaS companies, so you can use them in your B2B email marketing strategy. A piece of advice: if you’re not sure whether your users would understand jokes but you’re sure about your sense of humor, try to test it in, for example, a couple of Facebook or Twitter posts to see their reaction. Template: Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. The reason is that you cannot really offer loyalty programs or promo codes the way that traditional retailers do and if your service is free, it is even more important to keep your customers engaged with your SaaS company, so the advertisers continue to see the traffic.Taking into account the fact that the vast majority of your current and prospective customers spend their days in front of a computer, email marketing is proved to be an effective way of promoting your solution, and there exist a lot of powerful strategies you can make use of in order to build brand loyalty through email marketing. Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. For instance, the email ab… The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. All confirmation emails are triggered. It ain't written for the delight of wannapreneurs who like to read about the glory of Mark Zuckerberg and how to build a multi-million dollar business. This email example passes the baton to the reader, and puts success in their hands. Marketing and promoting your SaaS solutions can sometimes be tricky. By Sujan Patel, Co-founder, Web Profits @sujanpatel. Email 1: Welcome to [Product], {{ person.firstName | … This is your first email and you need to show how much you care about your customers. InVision, which is a prototyping, collaboration and workflow platform, does an awesome job of maintaining the momentum with its follow-up email that customers receive after creating an account. You need to do the same serious kind of work with the retention email too. Why not help our readers and save you from reading pessimistic sentences? Hi everyone. Moreover, try to include social media CTAs to create engagement among your followers. Retention emails. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. Make “an email show” with infographics, interactive elements while presenting your pretty product. The examples of the emails that we introduced to you effectively prove this point. And try to make the communication as fun and useful as possible via different types of emails for SaaS. Another thing that they do with this email is encouraging their customers to use the feature by showing them that only ‘cool’ customers use the feature. 68 Comments-Last updated on July 10, 2020 By Dmitry Dragilev-Cold Email, Email Pitches. Examples of Tools for SaaS Sales. You can ask questions like “Was the price an issue to purchase the pro version?”,  “Is the product hard to use?”, “Did you enjoy the trials mode”, etc. Key SaaS Metrics That Matter for Your Business Growth, build brand loyalty through email marketing, Canva can get positive feedback and can inspire other users to create more designs, It will expose a wider audience to Canva’s platform, Headlines act like CTAs, thanks to words like “create”, “get”, “update”, “present”, Descriptions clearly show how easy it is to use inVision and how quickly projects can be completed. Whenever you have new blog posts, expert articles, or interviews just notify your subscribers about them. Let your users give you credits. 1. They know that people get a... 2.Box: Drive users to the admin area. So purchase our product.”, would your users listen to you? If there’s a need to verify the account, let them know about it. Sales introduction email subject line: Thom Hartmann suggested I get in touch. Why? Knowledge is power – whenyou know how to apply it. In their email marketing strategy, Canva, which is an online graphic design platform, makes their customers and their achievements the spotlight of the email. You can also show, for example, the progress inside the friends' group so each of them has more motivation, or let the existing users somehow help the new ones fully experience your product. Remember — your fella Stripo — is always here to help you with fun email campaigns. Big book of saas email examples. This is a website building tool that has an awesome trail extension email strategy. First, Mint compliments the reader’s choice (you understand the potential). Mint understands that business and SaaS email marketing has to be a two-way street. You might think that your product is the most precious and the most simple-in-use app in the world. SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to … Or it’s better to showcase how your customers become a better person, a better professional, a better sportsman every time they use your app. Especially when I’m writing this article in the atmosphere of New Year and Christmas. First of all, an important thing here to mention is that the company shows its responsiveness to user behavior just in the beginning of the email. SurveyMonkey: Bold value proposition and clear next action. I didn’t hear back from anyone on the team. They offer cloud storage for all your important documents and files. What you can learn: After getting a new customer, make sure to send him/her a follow-up email and show how your software can be used and how beneficial it is for the customer. You can use this type of email for different purposes: to learn why someone decided to leave, whether the users enjoy your product or they want some changes and to gather feedback on any relevant matter. PaaS examples: AWS Elastic Beanstalk, Heroku, Windows Azure (mostly used as PaaS), Force.com, OpenShift, Apache Stratos, Magento Commerce Cloud. And every time the days of trial passed, little SaaS business was left all alone without any friends as no one prolonged their friendship. With an email sequence following a similar structure, we were able to double our trial-to-paid conversion rate at our previous startup HeadReach from 1.5% to 3%. Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies. You can easily navigate through it with your eyes closed. It’s never a bad decision to show your advantages. What you can learn: In this powerful email marketing example, a lesson that can be learned is that you need to be as simple and straightforward with your customers as possible. In the subject line, the main facts that you need to convey are clearly shown: the stage of the trial, the actions that need to be taken and what will happen to the user’s work. We’ll highlight only the most memorable and important moments for us. By clicking on “Sign up” your future users expect you to continue the dialogue they’ve started. I don’t like depressing articles. Thus the email will be useful, informative, and short. Jokes just should be relevant and not offensive. If you have other great examples in your mind, please share them with us in the comments below. Introduction sales email sample #1: Highlight a mutual connection. Needless to say, you can’t compromise on using an onboarding sequence in your SaaS. Contrary to the popular misconception, SaaS email marketing doesn’t have to be boring. It means that it has evolved. Doing so is an essential customer retention tactic that all SaaS companies should master. As a prime example of a Software-as-a-Service vendor, HubSpot is a family of inbound marketing, sales, and CRM solutions that provide marketers with all the tools and functionalities needed to create compelling content, target the right audience, and sell at least three times faster than their competitors. 24374 views Take note of what you like and think would work for your customers to get inspired for your welcome email … Just keep in line with brand design, inform that you’ve fulfilled the request, and try to hint in one sentence at what your user is losing. They have so called “friendly reminder” emails that are simple, cute and personalized. It clearly explains what happens to the customer’s data, team member access and presents the main ways the customer can pay for the software. Sharing accomplishments has two benefits for Canva: What you can learn: When sending emails, try to motivate your customers by showing their achievements, the path they have passed through and the future goals they need to achieve. Advantages of SaaS 1. 26 Cold Email Examples Broken Down To Help You Write Your Own. What you can learn: The most important thing that you need to learn from CloudApp is that in order to create personalization, you should follow your customers, show them that you know about their activities and offer some new features that might be useful for them. This story might have been sad but little SaaS business understood one thing -- when you want to make lots of new friends and build strong relationships with them, there should be a dialog between two sides. This upgrade email is here to allay any worries and show the customer what is to come. If the case is that the SaaS company provides software to people logically it’s B2C. While I was preparing this article, I decided to analyze what other smart people write in their articles about email marketing for SaaS. For such cases, you need to have a neat and sincere email where you unobtrusively show how you’re going to miss your user. :) Or how can they be prepared for a new interface or features or whatever else. You just accomplished your business goals or fully updated your interface? And these people decide to make sure this product can become their backup. Val Geisler is a writer who specializes in email marketing and content for SaaS and online businesses. So here my story begins... … Once upon a time, there lived a SaaS business. Mostly because users get this email when they hesitate whether to pay you money on a regular basis or cancel the subscription. When you have users who’re truly interested in your product but have an itsy-bitsy uncertainty, you might try to present a little surprise like a discount or special offer that might motivate them to make the final step and purchase the product. But it’s not the same for your users when they first meet it. Still, this does not mean that email is dead. It is a SaaS company with annual revenue of more than $5 million. You may find specific new user segments respond best to different email types (this is very likely, in fact). Show them, spread the word about them in newsletters or special campaigns, and let your customers decide which ones are they really going to use. For specific SaaS sales tools examples, think of MailChimp, HubSpot, and Zendesk. For example, consider what happens when your most loyal or highest-spending customers cancel their service. The Software as a Service (SaaS) model continues to gain traction across all corners of the business world, and for good reason. SaaS Email Examples Volume 1. Thanks to their desktop and mobile app, you can access your files on your computer and any mobile devices you own. This type of email is mandatory for all businesses as, according to the GDPR rules, we are allowed to send only solicited newsletter emails. They come in various categories, like customer relationship management (CRM), email finders, and automated outreach. Just be as exact and to the point as possible. Educate users, help them grow and prosper along with you. It’s not about telling lies but showing what you’re really worth. Despite what I said in the previous bullet (focus on customers), sometimes it’s good to be selfish. Plus they’ve shown its effectiveness, but who cares about it (joking). Being a lonely SaaS mate is not the best solution. Now, it’s time to show your niceness and manners — welcome the users, let them know that you’re not going to leave them along with your product, and you want to become friends or, more officially, their assistant. We’re all busy people and sometimes your users can forget that the trial is not endless. As a side note, not all cancellations should be treated equally. Subscription confirmation email by Stripo. Many SaaS companies unfortunately fail to do so, leaving plenty of money on the table as a result. Because 5% of email users worldwide prefer this email client over others. The “5” and “20” trophies in the background show that Canva appreciates the user’s ongoing usage of their software and encourages them to continue using it by providing a new goal. You're subscribed, look for a confirmation email shortly. First of all, they have a cute charming header cartoon that quickly draws the reader’s attention. So try to add some useful information like an introduction to your product, or some advice on how to set it up correctly, or where to find instructions to your first welcome email. Thanks! However, just because according to The Radicati Group, about 205 billion emails are sent per day, it becomes a real challenge to grab people’s attention. SaaS landing pages have changed a lot over the last 10 years. 1. And try to make the process of answering the questions more fun — let your users share the answers right in the email. Boosting engagement, increasing conversion rates, and building a community are only a few of the benefits of email marketing for SaaS companies. Template 10: Quick Follow Up [Contact Name], I’m writing to follow-up on my email. Well, my dear readers, I can’t answer this question with only one sentence. Basecamp, a project management software, clearly shows what kind of email marketing strategy you need to use when your potential customer’s trial has ended. Also known as on-demand software, hosted software or web-based software, SaaS eschews traditional software installation, maintenance and management approaches in favor of delivering cloud-based applications via the internet. When Mailchimp updated their automation features back in 2015, they made sure to tell their subscribers about it. For this reason, they offer a trial extension for 7 days. Think: if you just yell from every email “Hey, you! Yes, this type of emails is also really important. Stores your data. Canceling or subscribing is just a click of a button. Whenever a customer signs up for your service, the most important part of marketing... Canva’s Appreciation & Feedback Mail. Sometimes in emails of this type, companies review the way clients used their tool. They have so called “friendly reminder” emails that are simple, cute and personalized. Or “Didn’t get enough time to check our premium features?” and of course directions to get in touch. Implement these email copy examples in your strategy. With such SaaS email marketing strategy, a company that we have noticed is Squarespace. Cause our relatives say that. You need to bend over backward to succeed”, “You need to think strategically every day till the end of your life”, “Diversify or die”. They sent an email announcing that they have enhanced the application’s interface and enumerated all the benefits it has on their users’ work. There are different channels through which you can build a dialogue with your customers, but for SaaS businesses one of the most crucial is email. But when it comes to email, it can’t be long — subscribers simply won’t scroll through it. 25 MINUTE READ. It is a customer support and ticketing software that supports several support channels including phone, email, like chat, social media, online tickets, and more. Your storyteller loves such copy and loves relevant humor, it’s not a secret (take a look at the previous paragraph). In order to assist you in creating an excellent SaaS email marketing strategy, below are 6 outstanding SaaS email marketing examples and lessons from SaaS providers: It’s not a secret that everyone likes to be recognized for their achievements. Embedded forms increase conversion by 5 times! 5 Winning Examples of Sales Emails Done Right Success your failure in your sales email campaign all comes down to copy. Would it be okay for me to reach out next week to share those ideas with you? One day they see the ad about a SaaS fella, who looks like he can help with the listed above troubles. Pulling from her experience with tech startups, non-profits, and 7-figure businesses, Val brings her background in content creation, customer experience, and digital strategy to her incredible clients every day. In this example, we can see that the language used in the email is all about speed and efficiency: “simple”, “quick” and “fast.” This email demonstrates how helpful the software can be for the customers with the help of tutorials. Building one with this template saves you hours. Our pride, or Stripo’s achievements in 2020 That’s exactly why you need to have a solid winback email strategy to keep subscribers from slipping away. Yay!! They might not understand how to use all features at full capacity, how to get the benefits, and even how to set it up correctly. Salesforce, for instance, is a B2B SaaS company. This email is focused on social, as the main call-to-action (CTA) invites the recipient to share their achievements on Facebook or Twitter. Hi Mark, Thom mentioned that you are looking for a reliable person to build a website for you. Or you can make one from scratch following simple instructions from our step-by-step guide. Follow-up personally with VIP customers who’ve canceled. And what I read mostly was “Way too many competitors on the market. 21 B2B Email Marketing Examples (Incl. Be very thoughtful when preparing this email — among all the types of SaaS marketing emails this one can change the whole future of your relationship with users, whether they become your clients later or not. Even my shrink says so. My onboarding email breakdowns and analysis have been featured by: Stripo / Blog / 10 Types of Emails for SaaS Businesses with Examples While I was preparing this article, I decided to analyze what other smart people write in their articles about email marketing for SaaS. An example of SaaS B2C is Shopify. Try to provide such offers and information that will help them and encourage them to go further with your software. Over the last 10 years that quickly draws the reader ’ s not the best for! Social media CTAs to create Survey Invitation emails trial — just to ensure that they got the.! 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