Tired of Marketing and Trying to Grow Your Business?

08-avoid-while-tired-gauging-tired1 Are you tired of trying to figure out the best way to market your business without wasting a ton of money?

I complied a list of what works and what doesn’t for business owners when it comes to marketing.

What doesn’t work when marketing your business:

Tying to handle all the marketing yourself (a tweet here and there, a blog post once a year, Facebook posts once a week…all with minimal results)
Having a family member do all your marketing (my spouse handles all the marketing for us, including social media…when he or she has time to get to it every now and then)
Having one of your employees handle their day-to-day responsibilities and maintain all your social media outlets (they get burned out and something will suffer when they have to shift gears so frequently)
Spending all your marketing budget on a one-off campaign or direct mailer (if you dump most of your money into a one-off campaign, how are you going to reach your entire audience?)
Not marketing your company at all (referrals are great but why not reach a larger audience?)
Having a terrible website (no one goes on our website anyway. how would you know if you lost a potential client or consumer if your website is terrible)
Not having a website at all (huge mistake. we live in a digital world and a majority of people live online and make snap judgements based on your availability. not being visible online will hurt your business)

What works when marketing your business:

Consulting with a professional marketing person (someone who is knowledgable enough to guide you in the most efficient manner)
Develop a solid marketing plan with a realistic budget ( a minimum of four months)
Let a professional marketing person handle your marketing plan (stick to running your business and doing what you do best)